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As a small business owner there’s a lot of pressure to always be on top of things and unfortunately too often social media gets pushed to the backburner. It’s hard to remember to update your Instagram account when you’re spending the majority of the day putting out fires. And because we don’t always see the immediate results of consistent social media updates, it’s easy to forget that social media is the best tool to promote your business.

Here are 7 down and dirty tips to level up your productivity, build your audience, and increase engagement on your Instagram account.